What we do.

We take a deep dive into the data using current business analytic approaches fortified with twenty years of cross functional business experience.  We source both internal and external data to discover the “goldenfish”.  We do this through current data science tools in combination with trusted traditional industry research.  By using business intelligence applications as well as machine learning methods, we make sure our client gains the most critical insights that may not have been accessible to their organization.

We guide our clients through marketing strategy formulations by discovering unique attributes of their customers.  We then help them design and select the right media mix to deliver targeted segments across a wide variety of media.  Additionally, we help them navigate the endless landscape of media options across multiple platforms.

We help our clients maximize their sales strategy by examining and understanding internal structures, processes, procedures, and pricing strategies that may cause anemic performance.  More importantly, we assist our client in identifying who their customers “really” are, not who they “think” they are.  Together we help formulate plans that deliver maximum customer perceived value.

Simply, together with our clients we ideate and formulate strategies that move organizations closer to achieving their goals.